The Wool Plan Aims to Reinvigorate the Canadian Wool Industry

by | Oct 6, 2021 | Business & Industry

The Campaign for Wool, founded in 2010 by HRH Prince Charles and currently operating in thirteen countries globally, has a modest objective: “increase the demand for wool by explaining its many benefits to consumers.” This year, the Canadian group launched its five-year Wool Plan 2021-2026, a strategic framework for reviving and strengthening the Canadian wool industry, which declined after World War II from a sustainable national textile industry to a cheap commodities pipeline for the export of 90% of our wool. The Wool Plan sets an ambitious path to rebrand and revalue Canadian wool, advocate for everyone from sheep farmers to Canadian consumers, and increase awareness of Canadian wool internationally.

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Featured image by Tanner Yould on Unsplash.

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