Community Hub for a Solitary Pursuit: Running a Yarn Store in a Pandemic

[Open Access] “Holding up okay and doing well are rather different,” writes Yarns Untangled owner Amelia Lyon. “The truth is that lockdowns for this small business are a bit of a mixed bag. It is a boon that we are in the internet age and we can reach our customers through the wonders of online shopping, social media, and direct email campaigns. It was enlightening to discover just how much could be accomplished with a smart phone and an internet connection.”

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