Inspired by the textiles of Ontario’s past, a locally sourced shirt models a sustainable future.
“We often think about the source of our food and water, but we rarely think about where our clothing comes from,” explains James Craig. “I met someone at a conference who had a sustainably made tweed suit, and I thought, ‘That gentlemen looks like a billion dollars.’ What would my version of that suit be?”
As a farmer with a passion for regenerative agriculture, James was struck by the idea of commissioning his own sustainable garment. “I’m not a tweed suit kind of guy, but I kept thinking I like flannel shirts. My shirt would be local, very local.”