Category: Business & Industry

Stitching Together: How Indie Craft Shops Have Adapted in the COVID-19 Pandemic

When COVID-19 restrictions went into effect in March, 2020, craft shops were hit hard. Owners scrambled to get products and classes online, working unimaginably long days, pivoting on the head of a pin to serve their customers, all while under pressure from shifting restrictions, growing demand, and the looming threat of supply-chain interruptions. As we approach the anniversary of the start of our collective pandemic experience, we caught up with shop owners from across Canada.

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Community Hub for a Solitary Pursuit: Running a Yarn Store in a Pandemic

“Holding up okay and doing well are rather different,” writes Yarns Untangled owner Amelia Lyon. “The truth is that lockdowns for this small business are a bit of a mixed bag. It is a boon that we are in the internet age and we can reach our customers through the wonders of online shopping, social media, and direct email campaigns. It was enlightening to discover just how much could be accomplished with a smart phone and an internet connection.”

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