The Wool Plan Aims to Reinvigorate the Canadian Wool Industry

The Canadian wool industry declined after World War II from a sustainable national textile industry to a cheap commodities pipeline for the export of 90% of our wool. Learn about the Canadian Campaign for Wool’s five-year Wool Plan 2021-2026, a strategic framework for reviving and strengthening the Canadian wool industry. The plan involves rebranding and revaluing Canadian wool, advocating for stakeholders from sheep farmers to Canadian consumers, and increasing awareness of Canadian wool internationally.

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