Applications Open: Marketing Intern
We are currently seeking applications for a 20-week, part-time marketing internship, to start August 1, 2021. This internship is supported by the Magazine Publishers Association of BC. Please read through the job description and eligibility requirements carefully, and follow instructions to submit your application by email.
Position Title: Marketing Intern
Location: Remote (in-person meetings possible in Vancouver, BC, but not required)
Duration: Part-time, 20-week duration, 10 hours per week, flexible schedule
Salary: $18.00 per hour; time off with pay on statutory holidays
About Digits & Threads
Published by Nine Ten Publications, Digits & Threads is the independent, member-supported online magazine for Canadian fibre and textile arts, crafts and industry. We publish nine to twelve pieces per month, comprising articles, photo galleries, news round-ups, short videos, artist profiles, craft tutorials, and craft patterns.
We are a small, values-driven company run by co-founders Kim Werker and Kate Atherley, operating out of home offices in Vancouver and Toronto, respectively. We are guided by our commitment to accessibility, inclusivity, diversity, environmental sustainability, and reconciliation with Indigenous Peoples. We believe in fostering sustainable business practices; nurturing strong relationships with our members, readers and community; and practicing radical transparency.
We are excited to work with a marketing intern on several key projects, on day-to-day marketing tasks, and to provide opportunities to learn about online publishing, operating in a niche market, and running a membership-based business.
As marketing intern, you will help to develop, plan and execute two major marketing campaigns; help to manage day-to-day social media marketing; and support ongoing relational marketing efforts and initiatives that keep people, not likes or follows, at the centre of the work we do.
You will report to and work closely with Kim Werker, who serves as publisher and marketing director.
While occasional in-person meetings are possible if you are located in or near Vancouver, we are a fully remote operation and it is expected that you will work using your own computer and internet connection. Software, as needed, will be provided.
Because our staff is so small, you will have the opportunity to see how our marketing efforts relate to every aspect of making and promoting our online magazine, selling memberships, and maintaining relationships with our readers and members. Upon completion of the internship, you will have experience with people-first, relational marketing; you will have planned two marketing campaigns and completed one; you will have experience in a niche field and you will have a feel for how a niche publication serves a particular community of art and craft enthusiasts.
As part of the internship, you will be assigned a mentor outside of our business, to provide career advice related to magazine publishing.
Hours are flexible, and we welcome applicants who need to accommodate caregiving responsibilities or other employment. Availability from 10am-11am Pacific Time on either Mondays or Thursdays is the only scheduling requirement. Work communication occurs only between 9am and 5pm Pacific time, Monday to Friday; independent work may be completed at any time.
- Plan, create and roll out two online marketing campaigns (one based on community input, which you will be responsible for soliciting and compiling; and one related to a semiannual sale)
- Participate in planning, assessment, and management of marketing efforts, working closely with Publisher
- Identify opportunities to improve social media marketing efforts, based on analytics and best practices
- Analyze performance of social media marketing efforts
- Contribute to and analyze impact of email marketing strategies and campaigns
- Identify ways to improve the magazine’s website to encourage sales and creation of free memberships.
- Be enrolled in or have recently (within 3 years) graduated from a publishing, writing, digital publishing, communications, marketing, advertising or comparable program at an accredited post-secondary institution
- Strong writing skills and ability to write both formally and conversationally
- Attention to detail
- Enthusiasm for collaboration and ability to work independently
- Excellent computer skills, particularly web-based tools like Google Docs and Sheets, time-tracking tools, project-management apps, and the ability to learn new apps and programs efficiently
- Experience using a social-media management platform or ability to quickly learn how to use CoSchedule
- Confidence to raise ideas or to identify opportunities or challenges
- Excellent time-management skills
- Experience using Instagram for marketing; experience with Twitter and Pinterest preferred but not required
- Familiarity with content-management systems (we use WordPress)
- Familiarity with email-marketing systems (we use ActiveCampaign)
- Ability to work to deadline, with clear communication about progress along the way
- Ability work with folks from a wide variety of cultures/backgrounds in a respectful and productive manner
- Knowledge of fibre or textile crafts an asset, but not required
- Interest in digital publishing an asset, but not required
Application Deadline: July 20, 2021
Email – Please send cover letter (in body of email) and attach resume, put job title in the subject line, and ensure contact name is provided.
Please send and address applications to Kim Werker at firstname.lastname@example.org.
We are committed to and guided by a commitment to accessibility, inclusivity, diversity, environmental sustainability, and reconciliation with Indigenous Peoples. We believe in fostering sustainable business practices; nurturing strong relationships with our members, readers and community; and practicing radical transparency.